Advice without hands
Traditional consulting ends at the recommendation. Nobody stays to wire it in, train the team, or take responsibility for the number moving.
Strategy · Systems · Execution
Build a business that
grows beyond you.
We embed across marketing, sales, operations and AI to make growth repeatable — then equip your team to run the system confidently without depending on us.
6connected capabilities, from demand to delivery
90-dayfocused delivery sprints with clear ownership
Yourssystems, source code and playbooks stay with you
The problem
Every business has the tools.
Almost none have the system.
Subscriptions pile up. Advice gets nodded at. The deck from the last consultant is still in a drawer. Meanwhile leads leak, quotes go quiet, and the founder is still the glue holding every process together. The gap isn't knowledge — it's execution.
Tools without a spine
A CRM here, a chatbot there, six spreadsheets in between. Disconnected software creates admin, not leverage — and AI bolted on top just automates the chaos.
Founders as the bottleneck
When every deal, hire and decision routes through one person, growth is capped at their calendar. The business needs an operating system, not more hours.
Sunlands closes the gap. We don't leave you with a plan — we leave you with a running machine.
What we build
Six disciplines. One machine.
Each capability stands alone. Together they compound — every engagement is scoped from these six, then wired into a single operating system for your business.
Marketing
Positioning that cuts through, funnels that convert, and content engines that publish without you touching them. We build demand systems — not campaigns that die when the budget does.
- Offer & positioning architecture
- Lead-generation funnels & landing systems
- Automated nurture & content pipelines
- Attribution you can actually read
Sales
Pipeline design, outbound engines and closing frameworks built for how Australians actually buy. Every stage instrumented, every follow-up automatic, every rep supported.
- Pipeline & CRM architecture
- Outbound & speed-to-lead systems
- Quote follow-up that never sleeps
- Forecasting & deal-review rhythms
Operations
We map how work really flows through your business, then remove the friction — automating handovers, killing double-entry, and giving every job a home and an owner.
- Process mapping & bottleneck audits
- Workflow & job-management automation
- Reporting dashboards, live not lagging
- SOPs your team will actually use
AI Integration
Not demos. Not pilots. Production AI workflows embedded in the tools you already run — drafting, qualifying, chasing, summarising and reporting around the clock.
- AI agents wired into real workflows
- Assistants for sales, ops & service
- Document, quote & proposal automation
- Guardrails, evaluation & handover
Team Training
Systems only compound when people run them well. We train sales teams to close with confidence and whole companies to work AI-first — with playbooks, drills and live coaching.
- Sales training & live call coaching
- AI upskilling for every seat
- Playbooks, scripts & objection libraries
- Onboarding that ramps reps in weeks
Custom Software
When off-the-shelf runs out, we build the rest — client portals, internal tools, calculators, CRMs and dashboards tailored to the millimetre of how your business works.
- Client & partner portals
- Internal tools & custom CRMs
- Quoting & proposal engines
- You own the code. Full stop.
Fractional leadership
Senior firepower.
A fraction of the cost.
A proven Sales Director or Operations Manager, embedded in your business two to three days a week — running the rhythm, coaching the team and owning the number. All the leadership, none of the $250k salary.
Fractional Sales Director
- Owns pipeline, forecast & targets
- Weekly deal reviews & 1:1 coaching
- Hires, ramps & manages reps
- Reports to you like a full-time exec
Fractional Operations Manager
- Owns delivery, capacity & margin
- Builds the weekly operating rhythm
- Automates the admin out of the business
- Turns firefighting into forecasting
Engagements run 3–6 months minimum, with a clear handover plan — we build leaders under us, then hand them the keys.
Sales training
Teams that close,
long after we've left the room.
No motivational theatre. Our training is built from live deals in your pipeline — recorded calls, real objections, your actual numbers — and reinforced weekly until the new standard sticks.
Diagnose
We ride along on live calls and score the team against a proven closing framework. You see exactly where deals die — stage by stage, rep by rep.
Drill
Workshops built on your calls, your objections, your market. Scripts and talk-tracks the team helps write — so they defend them instead of ditching them.
Embed
Weekly call reviews, scorecards and coaching cadences that make improvement automatic. Skills become habits; habits become the culture.
Our operating method
The ASCENT
Framework
Six letters. One climb. Every Sunlands engagement — from a two-week audit to a two-year partnership — moves through the same six altitudes, in order, until growth is systematic.
Alignment
One plan, one set of targets, one definition of a good customer — agreed at the top and understood at every desk. Strategy nobody can recite is strategy nobody follows.
Systems
Pipeline, process and tooling engineered so the right action is the easy action. Leads route themselves, follow-ups fire themselves, and nothing lives in someone's head.
Cadence
The operating rhythm — deal reviews, forecasts, standups and retros on a beat the whole company can hear. Momentum stops being a mood and becomes a schedule.
Enablement
Training, playbooks and coaching that lift every performer, not just the naturals. The skills of your best rep, installed as the floor for the whole team.
Numbers
Leading indicators on a live dashboard, not lagging ones in a monthly deck. Decisions get made on data the day it happens — and forecasts you can bank on.
Traction
Relentless execution with named owners and visible scoreboards, week after week, until the results compound and the machine runs without us.
Ways to work with us
Start small. Scale on proof.
Every engagement is fixed-scope, outcome-priced and designed to pay for itself. No open-ended retainers, no hourly meters running.
Phase 01
Daybreak Audit
Fixed scope
2 weeks
A full-stack diagnostic across your sales, marketing, operations and tooling. You get a ranked ROI map and a 90-day build plan — keep it, or have us run it.
- Workflow & pipeline teardown
- Tech-stack and AI-readiness review
- Ranked opportunity map with $ impact
- 90-day roadmap, yours either way
Most popular
Phase 02
Ignition Sprint
By outcome
90 days
A senior Sunlands operator embeds in your business and ships 6–10 production systems — sales, ops and AI — training your team on every one as it lands.
- Embedded operator, in your tools
- 6–10 live systems shipped & adopted
- Team trained as we build
- Priced on outcomes, not hours
Phase 03
Full Build
Bespoke
8–12 weeks
Custom software and multi-agent AI systems engineered to fit your business exactly — portals, CRMs, quoting engines and deep integrations.
- Custom portals, tools & CRMs
- Multi-agent AI architectures
- Deep integrations across your stack
- Source code handed over — it's yours
Ongoing
Altitude Partner
Rolling
month to month
Fractional sales or operations leadership plus continuous optimisation — we keep the machine tuned, the team coached and the roadmap moving.
- Fractional Sales / Ops leadership
- Weekly rhythm, reviews & coaching
- System maintenance & new capability
- Cancel anytime — we earn the renewal
Questions
Fair asks,
straight answers.
Who is Sunlands Group Consulting for?
Owner-led Australian businesses — typically $1M–$30M revenue — that are done collecting advice and want systems built, adopted and measured. We work across industries, with deep specialisation in solar and home energy.
Are you consultants or builders?
Both, in that order, quickly. Every engagement starts with diagnosis, but the deliverable is never a document — it's a working system in your tools, with your team trained to run it.
Will this replace my team?
No — it un-buries them. We automate the repetitive layer so your people spend their hours on judgement, relationships and closing. Teams that adopt the machine get more valuable, not less.
What tools do you work with?
Yours, wherever possible. We build on the CRM, job-management and accounting stack you already run, and only introduce new software when it clearly pays for itself. When nothing fits, we build custom — and you own it.
How fast will we see results?
The first systems ship inside 30 days of a sprint starting, and we sequence the roadmap so the earliest wins fund the rest. If we can't find a credible path to ROI in the audit, we'll tell you — and hand back the roadmap anyway.
What does "fractional" actually mean?
A senior leader embedded in your business a set number of days per week — running the rhythm, owning the number and managing the people — without the full-time salary, super and notice period.
Do we own what you build?
Entirely. Systems, automations, source code, documentation and training material all transfer to you. Our renewal case is results, not lock-in.
Ready to see your
business at full altitude?
A 30-minute strategy call. We'll map your biggest leak, your fastest win, and exactly what we'd build first. If we're not the right fit, you'll leave with the map anyway.